A tax preparer’s customer needs auto insurance, the tax preparer does not sell auto insurance–the tax preparer uploads the auto insurance referral in MarketSpace. MarketSpace automatically creates a private online auction between multiple auto insurance providers that will compete to win the customer’s business. MarketSpace compensates the tax preparer for uploading the auto insurance referral.
A real estate broker wants to increase her listings in a given area of town, she offers a MarketSpace Visa debit card as a sales incentive to the local daycare owners, MarketSpace will load the daycare owners’ debit card every time a new lead converts to a real estate purchase or sale for the real estate broker.
A CPA wants to recommend a financial planner to his client. The CPA wants a financial planner that charges a fixed fee. The CPA can upload the referral in MarketSpace using the keywords “financial planner” and “fixed fees” to locate this specific type of financial planner on MarketSpace for his client.
A large affinity group (Chamber of Commerce, BNI, Rotary) wants to monetize the referrals that are naturally produced by it’s members. The affinity group signs it’s members up on MarketSpace, where the members’ referrals revenues can be shared with the large affinity group or it’s charitable foundation.
A University Chancellor is not sure if the university has the best financial services firm for it’s endowment. The Chancellor creates a request for proposal (RFP) referral on MarketSpace. The chancellor invites three of the best firms to submit online bids. The university will select the one that best matches their RFP criteria.